Our mission

We believe in a world of work where technology is not a replacement, but an amplifier. Where smart systems and human talent complement each other, making organizations more agile, purposeful, and impactful. Otomators builds toward that future by helping companies work structurally smarter: less noise, more flow, maximum value from every action.

In the coming years, work will fundamentally change. Repetitive tasks will disappear, processes will get smarter, and those who embrace technology will gain a real advantage. We help organizations work in a future-ready way with technology that empowers people rather than replacing them. With sharp minds who turn AI into action: they streamline processes, identify what can be automated, and ensure teams do more with the same energy — not someday, but today.

Otomators exists because work can and must be different. Because AI, automation and new technologies only become truly valuable when they contribute to smarter, more human and more meaningful work — and create space for new customer value, service innovation, and entirely new business models.

The founders of Otomators, Peter and Joey, have been working successfully together for 15 years within performance marketing. Today they combine their extensive experience to help organizations optimize workflows, technology and practical applications of AI. Together, they have already helped many companies achieve their goals and built a successful online marketing agency in the process: Booming (now part of IO Digital). With their combined expertise, clients benefit from a clear and proven approach to workflow automation and digital growth.